Location: United Kingdom
Simon Drake joined Broad Arrow in 2024 as Director of Marketing for the EMEA Region. A 20-year marketing veteran a global career in luxury, sport, and automotive marketing, Simon brings international experience on both the client and agency sides to Broad Arrow’s EMEA business. He has worked with global blue-chip brands as diverse as Johnnie Walker, AIA, GSK pharmaceuticals, Jaguar Land Rover, and luxury EV brand Automobili Pininfarina and brings experience across all marketing channels, with significant experience in marketing strategy, sponsorship deal structures, and partnership leverage.
Prior to joining Broad Arrow, Simon developed the brand essence and positioning for Automobili Pininfarina and their Battista hypercar, and as Head of Marketing at online auction business The Collecting Group, he drove exponential year-on-year growth across all marketing channels for Collecting Cars and Watch Collecting. He credits his father for his love of everything automotive and motorsport, setting him on a path to working and travelling around the world with Formula One team sponsors for nearly a decade.